Maven Motors Super Bowl Ad Analysis

The project is part of the Maven Analytics Challenge.

The Objective

For this challenge, I’ll be assuming the role of Marketing Analyst at Maven Motors, an up-and-coming US car manufacturer looking to make a splash in the market. They have approved the budget to run a TV spot during the 2022 Super Bowl, but I need to analyze historical data to help guide the creative direction.

Your task is to recommend a data-driven strategy for the Maven Motors Super Bowl spot and present it in the form of a single-page report or dashboard.

Here is the link to the challenge: Maven Super Bowl Challenge

The Insights:

The below visual contains insights and recommendations for Maven Motors.

The interactive viz: Maven Motors Super Bowl Ad Analysis